Good morning to you all, and welcome to a brand new week! It is Monday, isn’t it? I’m honestly hoping so, but I’m crossing my fingers that I’m right, otherwise this is going to look very silly to everyone reading it. That’s if anyone is reading it. Helloooo! Is there anybody out there? Anyway, today’s letter is K and, oh my word, have I backed myself into a corner with this one! I had a list, you see. Easy peasy, I thought. Loads of words begin with K. There’s Kindle, obviously, and Kindle Unlimited, and KDP and KDP Select and KDP Print and – and that’s when I realised. I’ve already covered those things under other letters. So, basically, I’m stuck. I did consider writing a whole section about koffee and even revisiting kake but I decided you probably wouldn’t be fooled. So that leaves me with:
Kindlepreneur is managed by Dave Chesson, and it’s a book marketing site designed to help indie authors. There’s a podcast and a very useful blog, with loads of free and essential information. There’s even a list of resources you can access which will make your work a whole lot easier.
On the Kindlepreneur website, you can find free courses on book marketing and Amazon ads, and there are free tools you can use, such as an Amazon sales rank calculator and an Amazon book description generator.
Dave Chesson is also the creator of Publisher Rocket. Publisher Rocket is an amazing software programme that “helps authors validate their book ideas, gives them profitable keywords to help their books get discovered, choose categories that will help you become an instant bestseller, and saves authors hundreds of hours in Book Marketing. It works on both Mac and PC.” Publisher Rocket isn’t free, so you’ll have to read up about it and watch the demonstration provided, and see if you think it’s something that you consider worth paying for.
The blog is also a mine of useful information, with topics covered such as How to Calculate Series Read-through, Instagram for Authors, Best Software for Writers, and Book Cover Typography, plus everything in between.
It’s really a one-stop shop for indie authors and, amazingly, most of it can be accessed for FREE, so if you want to know how to sell books via YouTube or need an example of a copyright page for your book, this is the place to go. You can find Kindlepreneur here.
Talking of Publisher Rocket, another K word is:
Unless we’re following direct links to a certain product, when we visit Amazon, we usually type in something in the search bar at the top of the page. These words are keywords. For example, you might search for romantic comedy, or psychological thriller, or erotic suspense novel featuring clowns, unicorns and lots of peanut butter. (Seriously? What is wrong with you?)
So the keywords we attach to our books are essential, because they can lead appropriate readers to our books. Get them wrong and we could miss the people who’d love our work, and attract people who’d far rather be reading about clowns, unicorns, and a lot of peanut butter. Do you think there are people like that in the world? Hmm. Interesting idea for a novel forming …
Amazon allows you to input seven keywords and, as a suggestion, they recommend you incorporate the setting of your book, the character types, character roles, plot themes and story tone. So, for example, my Bramblewick book, Fresh Starts at Folly Farm, could have keywords such as: Contemporary Yorkshire or Contemporary England, single mother, nurse, second chance love, animal welfare, feel-good, contemporary romance.
Of course, it’s never that simple, and there’s a whole science around finding the exact keywords you need to make an impact with your book. Amazon’s advice page is here but you might want to read this, too, on the Kindlepreneur page.
I think this is an important one. When you’re first starting out as an author – indie or traditionally-published – it can all seem a bit overwhelming. There’s so much to learn, and everyone else appears to know and understand what to do. Every other author in the world seems to know each other, and they talk a language you only half understand. You want to ask questions but you’re afraid you’ll sound stupid. Maybe it’s your first time at an event or conference, and everybody else there seems comfortable and familiar with each other. You’re stuck in a corner, nursing a drink, wishing the evening away.
We all remember those feelings, so if you see someone looking nervous or confused, be kind. If someone contacts you with a question, however trivial it may seem to you, respond with kindness. If someone’s alone in a room full of people, make conversation, check they’re okay.
You know, some years ago, a rookie writer made a mistake on social media. I won’t go into details but it was an easy mistake to make. Most authors were gentle with her, assuring her that it didn’t matter and there was no harm done. One writer, however, made it her personal mission to humiliate and chastise the poor woman repeatedly. It’s so rare to witness such behaviour in the writing community that it stuck with me, and I’ll tell you now, I’ve never trusted that person since and never bought any of her books!
Kindness costs nothing, and you never know when you’ll be in need of it yourself, so please be nice.
Honestly, that’s all I can come up with today. I know! Not a lot is there? However, I think all three of these ‘K’ words are extremely useful to know and remember. Kindlepreneur is a mine of information, the right keywords are vital if you want people to find your book, and as for kindness … is there anything more important?
Hope you have a lovely day and I’ll see you tomorrow.